paul pavel
/
available
The person you talk to is the person who builds it.
I look at your numbers before I build anything. Before this I spent three years at BCG in Toronto and co-founded WOMBO, whose AI apps passed 200 million downloads.
co-founder
backed us
3 yrs, strategy
Best App Google Play 2022
A new design on the platform you already run, usually WordPress and WooCommerce. Your products and your card payments carry on as they are.
↓ Flowers Garden in section 02Orders, deliveries, bookings, prices. Whatever your team still does on paper or in WhatsApp, built as a screen they open on their phones.
↓ three of them in section 02Your orders and your competitors' prices. They decide what gets built first. Sometimes the answer costs nothing to act on.
↓ how it runs in section 04Both of these are from this year, in Romania, and designed for phone and laptop alike.
I designed and built their new storefront on the WooCommerce they already ran. Payments and invoices kept running.
beforeafter
Orders land on the order screen: the shop's computer and the team's phones.
The message with the bouquet photo comes pre-filled. WhatsApp, SMS or email, one tap.
The customer follows it on a page that updates itself.
On the courier screen the route opens in Google Maps, and Delivered issues the invoice.
The pricing screen suggests each bouquet's price from its cost. The owner approves every change.
Order screen installing by 31 October. Courier and pricing screens built, installing by 31 October.
// test orders, on a copy of the shop
The analysis, the design, the words and the code all come from one person.
I designed and wrote this page. Same for the one below.
Their codebase was gone. I rebuilt the site from what was still public, then designed and wrote the whole thing again. This is it.
co-founderI co-founded WOMBO in 2020 and ran its operations. Our first app hit 20 million downloads in three weeks. In 2021 WOMBO and Dream both hit number one on the App Store in every country. Google named Dream the best app of 2022 in the US, and our apps passed 200 million downloads. NVIDIA backed us.
I designed and built 11:11, a subscription app, and I run it. It's live at 1111board.com ↗. Before this, I spent spring 2026 at Founders Inc in San Francisco, building an AI product.
a course for people with an idea and no developer
Eighteen missions with your own AI, on your own idea. Twenty minutes to set up, about an hour each.
Three years at BCG, one of the top management consulting firms in the world. That's where the strategy comes from.
I work from your own numbers, not from industry averages. Your orders, your prices, your ad spend, whatever your competitors publish.
You own everything I build outright, whether or not you keep working with me.
I do every build myself, so I only take on a few projects at a time.
I go through your orders, your prices, your site and your competitors. You get a written plan and a fixed price for the build.
I build what the plan says. Where it works, I build on the platform you already run.
Changes and new pieces, when you want them. Each one is priced before I start.
See your site the way a customer does, on a phone. Free, under a minute.
your homepage here
Opening it on a phone
The phone test couldn't run this time.
